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New spam blocker technology being adopted by large internet companies is having some positive effects. Yahoo! appears to have tackled the problem effectively with its in-house designed "SpamGuard." Their statistics show a 40 percent rise in junk mail sent between March and September, but a 66 percent decline in spam actually getting through to users. Especially effective is the option that allows uses to identify an email as spam, thereby funneling any follow up messages into the "Spam Folder" in the email inbox.