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May 11, 2007, Newsletter Issue #115: Online Direct Marketing Using Popups
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Tip of the Week
Although some internet service providers have curtailed the use of pop-ups due to consumer outrage, it hasn´t curbed demand from direct marketers. Some advertisers have built businesses around blanketing the Web with promotional windows and driving clicks. That demand is still extremely high among direct marketers, because pop-ups and pop-unders are among the most effective ads on the Internet, garnering click rates two to 10 times higher than standard banners, in some cases. So just because some ISPs are sensitive to consumer outrage does not mean you shouldn´t have good pop-up blocker software.
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